Design is
important. But, of course, you need people to SEE your stuff! Here are some excellent
ways to help bring in some visitors.
Social
Networking Profiles and Pages:
This is an excellent way to boost
search engine rankings. Facebook fan pages, Twitter followers, MySpace groups
and other website groups and pages devoted to your company's website will get
your website's name out there and noticed. All strategies used for your website
should be utilized for your social networking profiles as well for best results.
Word of mouth
Sometimes, there is nothing like
good old fashion word of mouth to attract traffic to your site. I have lost count
of the number of times I have had friends tell me about a cool new site that I
need to check out. Remember, if you give people a reason to talk about your
site, they usually will.
Providing a
reason to visit
The Internet is filled with so
many sites, you have to give people a reason to visit yours. One way to do that
is to give them something useful that they can’t get anywhere else.
About 10 years ago, I was
struggling to find work after the dot-com collapse. I knew you could still make
money from Web site ads, so I set out to build a Web site that would attract as
many visitors as possible. The site was designed to help IT professionals.
I wrote about a thousand articles
(literally) on every subject I could think of, and I created a chat room to
host live discussions with industry experts. Before I eventually retired the
site, it was receiving more than 30,000 visitors a day. Keep in mind that I
accomplished that with absolutely no advertising budget.
Collect
testimonials
As long as you provide an outstanding
product or service, most customers are delighted to provide you with their
endorsement. Unfortunately, most businesses don't implement an actual procedure
to systematically get testimonials.
The natural reluctance to ask for
testimonials can easily be overcome by setting up a regimen that consistently
asks your customers for their endorsement. You will be amazed at the comments
you receive and surprised by some of the criticism. Use this feedback wisely to
improve your business.
Community
involvement
One of the best ways to attract
attention to your site is through community involvement.
For instance, last spring my wife
and I volunteered to help clean a historical site ahead of its 150th
anniversary celebration. By doing so, we were able to have our Web site listed
in the program that was passed out during the festivities and we were featured on
the foundation’s Web site. On a similar note, I am the half owner of a security
consulting firm. A few years ago, we increased our name recognition by
sponsoring an ethical hacking conference.
Soliciting
reviews
If your Web site is
set up to sell a product or service, I highly recommend trying to get it in
front of someone who writes reviews on whatever it is you’re selling. About
seven years ago, I owned a software company. Every time one of the major IT
sites would review my software, there would be a surge in sales. Best of all,
online reviews never really go away. You will continue to get business as the
result of a good review long after the review is written.
Article
marketing:
Many of you consider
article marketing like guest blogging but it is not 100% similar to each other.
Article marketing is normally understood as the way to broadcast your site
and services to the public. Then, you can pay some one to write an article
and submit to some sites with author box linking back to your
site. This way can surely generate traffic and backlinks to your site too but
you need to invest, not time but money!
Offer
a newsletter
Why you see most bloggers
are using Popup Domination on their site? Just as they are offering you something
FREE but in return, you need to provide them your emails and name. These emails
(as promised) will not be shared with third parties but it can be used to send
newsletters.
These ways surely
help you generate both traffic and sale. I do not have much experience in
boosting sales with newsletter but frankly many of high profile bloggers have done
and it must be effective. You should consider this way too.
Create
a blog
Blogs are a good way
to direct traffic to your main website. It's easy and free to set up a blog
with Blogger.com or Wordpress.com. Again, good content is the key here. By providing
useful information, even if it's just a simple review of a product, or the
latest film release, or some other popular topic that readers would find
interesting, you can attract visitors to your blog and using subtle methods,
lead them to your site for more detailed information. A blog is ideal for
keeping people up to date on what's new and what's happening on your websites.
Submit
your RSS feeds
RSS feeds (Really
Simple Syndication) are another way to keep people informed of anything new
that have been added to your site. For example, readers can be notified as soon
as new products are available or new articles or reviews that have appear on your
site. You can find more information about RSS feeds and a simple tutorial on
how to use them here.... http://rss.softwaregarden.com/aboutrss.html
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